About Me

Michael Touna

SUMMARY

I make products usable and beautiful. I’m a hands-on user experience designer, and I’m passionate about problem solving and creativity based on human computer interface development. Driven by working on complex problems, I love creating constructive and innovative user interface solutions. Problem solving is an art, one I welcome enthusiastically.

SKILLS

User Experience, Research, Interviewing, Wireframing & Sketching, Prototyping, User Interface Design, Interaction Design, Usability Testing, Sitemaps, Competitive Analysis, Information Architecture, Heuristic Evaluations, Design Specifications, Art Direction, Persona & Usage Scenarios, Data Visualization, Responsive Design

SOFTWARE

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Axure, Omnigraffle, Sketch, InVision, POP, Marvel, Hype, Pixate, HTML / CSS

PROFESSIONAL EXPERIENCE

UX Designer | B&H Photo (New York) | June 2015 - Present
Working for one the largest pro photo e-commerce sites means you problem solve multiple things daily, which is balanced off with long term reports on a single aspect of the site. B&H is well recognized for it’s professional website and app. I work strongly with the web and mobile team to produce new solutions for better user experience.

UX Designer | Area 23 / FCB Global (New York) | April 2015 - June 2015
I work closely with the Lead UX Director on all advertising accounts, which included websites and apps for a multitude of clients. Creative, developers, and the UX team worked closely together.

UX Designer | Further Food (NY) | Dec 2014 - Feb 2015
I helped within a UX team to redesign an existing website, including a new information architecture. We were able to discover the real reasons people were using the site through surveys, interviews and usability testing. My researching and visual skills were a very strong asset to the team. Prototype: http://nxybix.axshare.com/

Digital Director and UX Designer | Fighter Diet, Inc. (NY) | June 2013 - Dec 2014
Set and guide all creative direction for this national fitness program across multiple platforms, including print, digital ads, content, email marketing, social media campaigns and apps. In charge of increasing their digital footprint. I helped launch a new product called Live Life Lean.

Creative Director | Robert Kennedy Media (Toronto) | Apr 2011 - Jun 2013
Led a 12-person team in setting creative direction for three major magazines. Served on the executive management alongside the CEO and CFO. Future high-level planning and problem solving was my regular activity for the company.

Senior Art Director | Weider Publications (Los Angeles) | Feb 2006 – Mar 2011
Served as the lead art director for three major fitness magazines, including Muscle & Fitness, Muscle & Fitness Hers and Flex. Managed a six-person design team. Led the company to its very first design award.

Art Director | Miller Publishing (Los Angeles) | Mar 1998 – Feb 2006
Served as the sole designer, from concept to launch, for three city editions each month: New Orleans, Las Vegas and Washington, DC; collaborated closely with editors, designed streamlined workflows and met all deadlines.

Freelance Designer | May 1998 – Present
Design magazines, packaging, logos, ads and websites, for clients including Vibe, Spin, Tennis, Vixen, Giant, and Smash

EDUCATION

General Assembly | Front End Web Development | Graduated 2015
General Assembly | User Experience Design Immersive | Graduated 2014
University of New Orleans | BFA in Painting and Photography | Graduated 1998