About Me

Michael Touna


Problem solving is an art. I make products and services better through the heuristics of UX. A passionate and creative problem solver, I'm driven to take on complex challenges, and thrive on creating constructive and innovative solutions. I have the experience and knowledge of how systems work to answer, "How do we do that?". I enjoy working directly with stakeholders, understanding the need of the customer first as well as the business. I've help companies grow their customer satisfaction scores (NSAT) as well as their revenue.


User Experience, Research, Interviewing, Wireframing & Sketching, Prototyping, User Interface Design, Interaction Design, Usability Testing, Sitemaps, Competitive Analysis, Information Architecture, Heuristic Evaluations, Design Specifications, Art Direction, Persona & Usage Scenarios, Data Visualization, Responsive Design


Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Axure, Omnigraffle, Sketch, InVision, POP, Marvel, Hype, Pixate, HTML / CSS


Senior UX Specialist & Architect | Pitney Bowes (New York) | June 2017 - Present
I help Pitney Bowes design better innovative products and develop solutions for a better e-commerce experience. This takes the shape of in-depth user testing, interviewing users, wire framing, high fidelity prototypes, writing functional specs, working directly with developers, and analyzing the effectiveness of the product after launch. Well-researched strategy planning is the key to the success of my products.

UX Designer | B&H Photo (New York) | June 2015 - June 2017
Working for one the largest pro photo e-commerce sites means you problem solve multiple things daily, which is balanced off with long term reports on a single aspect of the site. B&H is well recognized for it’s professional website and app. I work strongly with the web and mobile team to produce new solutions for better user experience.

UX Designer | Area 23 / FCB Global (New York) | April 2015 - June 2015
I work closely with the Lead UX Director on all advertising accounts, which included websites and apps for a multitude of clients. Creative, developers, and the UX team worked closely together.

UX Designer | Further Food (NY) | Dec 2014 - Feb 2015
I helped within a UX team to redesign an existing website, including a new information architecture. We were able to discover the real reasons people were using the site through surveys, interviews and usability testing. My researching and visual skills were a very strong asset to the team. Prototype: http://nxybix.axshare.com/

Digital Director and UX Designer | Fighter Diet, Inc. (NY) | June 2013 - Dec 2014
Set and guide all creative direction for this national fitness program across multiple platforms, including print, digital ads, content, email marketing, social media campaigns and apps. In charge of increasing their digital footprint. I helped launch a new product called Live Life Lean.

Creative Director | Robert Kennedy Media (Toronto) | Apr 2011 - Jun 2013
Led a 12-person team in setting creative direction for three major magazines. Served on the executive management alongside the CEO and CFO. Future high-level planning and problem solving was my regular activity for the company.

Senior Art Director | Weider Publications (Los Angeles) | Feb 2006 – Mar 2011
Served as the lead art director for three major fitness magazines, including Muscle & Fitness, Muscle & Fitness Hers and Flex. Managed a six-person design team. Led the company to its very first design award.

Art Director | Miller Publishing (Los Angeles) | Mar 1998 – Feb 2006
Served as the sole designer, from concept to launch, for three city editions each month: New Orleans, Las Vegas and Washington, DC; collaborated closely with editors, designed streamlined workflows and met all deadlines.

Freelance Designer | May 1998 – Present
Design magazines, packaging, logos, ads and websites, for clients including Vibe, Spin, Tennis, Vixen, Giant, and Smash


General Assembly | Front End Web Development | Graduated 2015
General Assembly | User Experience Design Immersive | Graduated 2014
University of New Orleans | BFA in Painting and Photography | Graduated 1998